Founded in 1986, Sales Training International grew rapidly after the publication of Dr. Robert DeGroot's book, Psychology for Successful Selling, Branden Press in 1988. From an $18 investment to a million in revenue 10 years later, the ongoing diagnostic research and program development pay off year after year. Over the years, the company continually added to the number of facilities and staff, only to reverse that trend after adopting a "virtual-business" model and focusing on web-enabling all the content.
Sales Training International is the only training company in America with 22 ebooks that reached the Amazon Top 100 Best Seller lists, that has eight competency model-based diagnostic questionnaires, surveys, and checklists, 46 Instructor-Led Training courses, and 42 eLearning courses to ensure that each skill that shows a weakness on the diagnostics can be trained, reviewed, coached, and made effective.
See the complete history.