Preempt the Objection, “Not Interested.” Strategy 5 of 5

Objection 1 of 85: Not interested.

When does it usually occur? Initial contact.
Probable Cause: Prospect does not believe a need exists.
Objective: Establish a need.

Preemption Strategy five of five:

Use voicemail to leave a brief commercial to preempt the number one objection that otherwise would stop you cold.

When you use voicemail, always give your name (slowly), company name, and phone number at the beginning of any message.

Give your 15-second elevator speech to preempt the specific objection. Be sure to add a hook to call you back (ask a question, say the next step, or give a big-bang benefit). At the end of the call, state your name (spell or rhyme if necessary), company name, and phone number twice differently (5599, then fifty-five, ninety-nine). Say these slowly and clearly.

Resources:

This blog's content comes from Chapter 6: Strategies Specific to Each Objection in the Objection Free Selling book.

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