|Best Practices Blog|
|Blog Post - October 20, 2021|
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RESPOND to the Objection, “We're satisfied with our current supplier.” Strategy 1 of 3
Objection 3 of 85:We’re satisfied with our current supplier
When does it usually occur? Initial contact.
In the previous blogs (see blog list) we've discussed four ways to prevent this objection from entering the prospect's mind, two ways to preempt it and now let's look at three to respond to it.
Get the opportunity to tell your story. This is a great three-part strategy.
Quickly Find the Pain: “Makes sense that you would. And that leads me to a quick question. We (or our customers) are seeing a lot of change in the areas of ___, ___, and ___ (USPs); I’m assuming your operation would be experiencing this too. What are your greatest concerns with ___ (missing advantages and benefits of one of the USPs that applies to this change)?”
If you're unsure of some of the abbreviations or terms, they are all spelled out in previous blogs. Select the Blog List button above to review.
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Select this link to download the free list of the 85 Most Common Sales Stopping Objections organized by missing "Buyer Beliefs" that cause them and to see the list of upcoming blogs.
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