In addition to providing knowledge, skills, and strategies, these two unique paperback books also serve as reference manuals. Get them both, carry them with you, and let them support your sales efforts everyday.

Objection Free Selling
How to PREVENT, PREEMPT, and RESPOND to Every Sales Objection You Get

Strategic Sales Plan
Why Sales Fail and How Wins are Won

Research with thousands of salespeople across industries demonstrates:

• Objections that stop almost all sales are common and repetitive.
• Specific Buyer Beliefs, when missing or weak cause these objections.
• There are many ways to establish these beliefs to prevent the objection from even entering the prospect's mind.

Test this:

• Before you buy something, this book for example, what’s just one thing must you believe about it?
• If you don’t believe that, what objection comes to mind?
• But, if you did believe that, what happens to the objection?
• You just demonstrated that a missing Buyer Belief caused the objection and that when the belief is in place, the objection goes away.

Analysis reveals:

• There are 10 of these critical Buyer Beliefs in which all sales objections can be categorized.
• Salespeople get most of their objections in just three to five categories of missing Buyer Beliefs.
• Learning how to prevent, preempt, and respond to a few objections in each category will handle all objections in that category.
• It doesn’t matter which sales model salespeople are using if sales stopping objections are getting through.
• The strategies and formulas provided work with all sales models.

Right now:

• Probability has it that right now you know salespeople who are facing sales stopping or stalling objections, the answers to which are in this book.
• Could these potentially stalled or lost sales be enough to cost-justify the $9.95 for the eBook or the $19.95 for the paperback? Buy the paperback and get the ebook for $2.99 on Amazon.com.

Action plan for managers, trainers, and coaches:

• Help salespeople get a copy of this book.
• Set expectations that they:
  • Identify the objections they get.
  • Look them up in the book (reference guide).
  • Select and personalize the strategies to prevent, preempt, and respond to every one of them.
  • Write these strategies on index (flash) cards to speed learning.
• If they forgot or don’t know a skill needed to implement a recommendation, the expectation is that they look it up in the book and learn it as well.
• Measure the results which are immediate, observable, and sustainable.

85 Most Common Sales Stopping Objections

Category 1: Need Exists

1. Not interested.
2. Already have someone.
3. We are satisfied with whom we have now.
4. Don't need it.
5. We do it internally with our own people.
6. I can't use anymore ________.

Category 2 & 3: Responsibility/Authority

7. My boss won't authorize anything.
8. It will never get through the system.
9. I have to consult with ________.
10. That's not my area.
11. That has value but not for me.
12. Home office requires we use ______.
13. We have to use your competitor.
14. He/she isn't here anymore.

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Category 4: Discomfort Felt

15. Just send me your literature.
16. Don't have time to discuss this now.
17. No one is paying attention to this area.
18. We'll muddle through.
19. It's too much hassle.
20. We won't use it.

Category 5: Need has Priority

21. No money budgeted, call me next year.
22. We're cutting back.
23. Not a priority now.
24. Timing is not right, see me next month/year.
25. I need to think this over.
26. Too many things in front of this.

Category 6: Type Solution Will Work

27. It just won't work for us.
28. Never had good results with _________.
29. This isn't for us.
30. Don't want to stick our necks out on this.
31. You don't have what we need.
32. Your lead times are too long.
33. Management is taking a different track.
34. I need better quality than what you offer.

Category 7: Capability & Credibility

35. We want someone in our industry.
36. How do you know it will do that?
37. Never heard of you.
38. You're not large enough to handle the job.
39. I don't like your company.
40. I don't like your products/services.
41a. You don't understand our problems (needs).
41b. You don't understand our problems (trust)
41c. You don't understand our problems (capability).
42. Your track record isn't strong enough.
43. Had a bad experience with your company.
44. That can't be done.
45. I don't believe it.
46. I've never heard of your company.
47. You'll have to prove that to me.
48. Never had good results with _________.
49. Your ________ is not good enough.
50. We only buy “name brands.”
51. You don't have what we need.

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Category 8: Best Solution

52. Don't see any reason to change.
53. We've got to look at a number of suppliers.
54. Been doing business with them for years.
55. Not sure yours will work as well.
56. My brother-in-law is in the business.
57. Don't see any difference.
58. What makes you different?
59. Why should I buy from you?
60. We do it internally with our own people.
61. We want a band aid not a full work over.
62. Costs too much to change to your products.
63. We just like your competitor's product.

Category 9: Return on Investment

64. Not in the budget.
65. Your competitor does it for less.
66. Your price is way out of line.
67. Costs too much to change to your products.
68. I can’t justify spending that much money.
69. My boss will never approve it (money).
70. Your price is too high.
71. We need a better price.
72. Can’t afford it.
73. You’ll have to do better than that.
74. Sharpen your pencils.

Category 10: Plan Will Succeed

75. No one will use it.
76. Can't see how we could implement it.
77. Too much risk.
78. Change is tough to do around here.
79. Too much trouble.
80. They will never buy into it.
81. I'm not comfortable with this idea yet.
82. This is a lot to think about.
83. They will resist doing it.
84. We need time to adjust to this.
85. Don’t know how to tell my supplier “no.”

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Objections are an error in the sales process. This book provides 874 examples of how to prevent, preempt, and respond to each of these objections. These errors are most often caused by missing a step or not doing one or more steps completely that prevents the associated Buyer Belief from being established.

Just imagine what it would have been like if your boss on your first day at work in sales had said, “Here is a ‘sales objections strategy book’ that has every objection our sales team gets for each of our products/services when selling against each of our competitors. This book has strategies and tactics you can use to establish critical beliefs about our products that will PREVENT objections from entering the prospect’s mind. But if you see on the Competitor Analysis that the objection already exists, then look at the examples of how to PREEMPT it, and if need be, you can use the scripted examples of how to RESPOND using tactics our team has used successfully in the past. Go ahead and personalize them to your style.”

What would that book have been worth to you?

Get this book now and start customizing and personalizing the strategies and tactics for each and every objection you get. Build your own sales strategy book. How great will you feel when you can handle any objection that comes your way?

Get started today, buy the book now, and never again get an objection you can’t handle!

Book sold separately on Amazon.com, Barnes and Nobel, Books-A-Million and retailers around the world.

ISBN: 978-0-9864058-3-9 (Paperback)
Library of Congress Control Number: 2016910781

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The Strategic Sales Plan is designed to help you identify the steps in your sales process that must be done to win sales. It follows the consultative value selling sales process used by salespeople who sell solutions to their customers problems and do so in highly competitive markets.

Beginning in 1988 and up to the present time, we've analyzed thousands of sales, across industries, to discover why sales failed and how they were won. 

This research led to a comprehensive diagnostic sales process consisting of 44 base-line steps.

The objective is to find your patterns of steps that when missed cause sales to fail and to find the pattern of steps that when done, cause sales to be won. 

Instructions

Validate the steps you need to do for what you sell by identifying the consequences of not doing each of them. Cross off, add, or modify steps as needed to fit what you sell.

Analyze a dozen losses, and a dozen wins to find the patterns of steps missed that caused your sales to fail and the patterns of steps that were done that caused your sales to be won.

Learn the skills you need, to do the steps that are difficult for you. See ObjectionFreeSelling.com book for skills development.

Get the Strategic Sales Plan book or ebook for detailed definitions and the actions to take to achieve each step.

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8 phases, 44 steps, and 201 Action Items. You don't have to do all the steps, other people may be involved in carrying them out. Your responsible for making sure they get done.

Profile & Qualify the Sales Prospect

1. Compare the prospect with the profile of your most desirable customers.
2. Identify decision-makers.
3. Identify the initial people to contact.
4. Select and sequence methods of contact.
5. Set call objectives.
6. Make contact.
7. Establish trust and rapport.
8. Qualify the prospect for the current sales opportunity. GO/NO GO

Research the Prospect’s Needs

9. Research prospect's products, services, and company.
10. Research prospect's critical processes.
11. Research prospect's business plans.
12. Identify potential for your other products and services.

Conduct the Competitor Analyses

13. Identify your external and internal competitors.
14. Conduct the competitor analyses.
15. Update your list Unique Selling Points.
16. Identify potential objections. GO/NO GO

Establish the Value of What You Sell

17. Neutralize, prevent, preempt, and respond to potential objections.
18. Focus the topics of conversation on your Unique Selling Points (USPs).
19. Identify the signs caused by your USPs’ missing Advantages and Benefits.
20. Confirm the problems caused by the missing USPs.
21. Quantify their costs of not having your USPs to establish the value of the solution.
22. Set your USPs as specifications that must be met to solve the problems.
23. Competitor Proof with Benefits Questions.
24. Complete the interviews with key decision makers. GO/NO GO
25. Validate any cost-benefit data that used industry standards.

Complete the Logistics Steps

26. Advise and get agreement on “Next Steps” to advance the sale.
27. Outline feedback loops, milestones, measurements, and follow up process.
28. Develop product/service delivery phase-in plans.
29. Determine product/service availability. GO/NO GO
30. Complete required pre-purchase approvals. GO/NO GO
31. Exchange any additional data, specifications, or financial information.
32. Identify and prepare Recommenders to be your champions.

Propose, Present, and Negotiate

33. Prepare and submit the Customer Value Proposition (CVP).
34. Conduct sales presentation using the CVP format.
35. Prospect affirms your ability to meet criteria. GO/NO GO
36. Conclude final negotiations.
37. Final budget approval received. GO/NO GO
38. Contract signed, or letter of engagement received.
39. Customer notifies current supplier(s).

Deliver Your Products & Services

40. Identify and arrange to meet any critical support people.
41. Identify specific End Users involved in the project.
42. Conduct quality checks of the product and service delivery.

Manage Your Account

43. Implement sales activities to competitor proof and grow the account.
44. Know the signs your account is in trouble before it’s too late.

Now you know what you must do to win sales! What a great gift.

Select this link or the book cover to preview and purchase from Amazon.com.

Select this link to purchase on Barnes & Noble.

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