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Robert P DeGroot, MEd, DCH
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Bob DeGroot photoDr. Robert "Bob" DeGroot MEd, DCH is the founder and president of Sales Training International. He is a bestselling author, psychometric researcher, test developer, consultant, sales professional, and trainer.

He is an author, counselor, consultant, sales professional, and trainer with more than forty years of experience in sales, training, and psychology.

After completing his military service in the US Coast Guard, Bob attended Texas State University where he earned a Bachelor of Arts degree in Psychology and Master of Education (MEd) in School Psychology. He earned his Doctor of Clinical Hypnotherapy (DCH) degree from the American Institute of Hypnotherapy.

The magic in sales happened for Bob when he discovered the psychology that made sales techniques work successfully in some situations but not in others. These discoveries were published in his first book Psychology for Successful Selling (Branden Publishing Company, 1988).

His continued studies in human motivation, buying behavior, sales process, and persuasion led him to develop a different perspective about selling that is evident in his 40 ebooks/books, 22 of which became best-sellers.

Thousands of sales professionals, sales managers, and customer service representatives have been trained in the courses he's developed.

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