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Sales Training International (STI) Intellectual Property (IP) For Sale
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We're heading toward retirement and are selling the assets of our thirty-five year old company Sales Training International for $250K (see value prop below).

This unusual asset sale opportunity includes:

  • 25 Amazon Top 100 Best Selling ebooks/books in sales, sales management, and customer service to open doors, break ties, and close sales
  • 8 standardized diagnostic questionnaires to identify specific training needs in sales and customer service (two are currently available online)
  • 46 ILT and 45 WBT skills-based courses and modules to selectively target the identified needs (evidence-based training)
  • 3 Coaching Models (Peer-to-Peer Coaching, Curbside Coaching, and Formal Coaching) ensure effective and sustainable results
  • 5 web-based software programs including Non-SCORM Learning Management System (LMS) with e-commerce, Customer Relationship Management), Competitor Analysis Software System, Diagnostic Questionnaires. The software needs updated GUI so we're including it at no additional charge to the right buyers. Each piece of software can become a stand-alone business.

The Intellectual Property (IP) content has an exceptionally long shelf-life because it's based on psychological principles of human behavior specific to buying, selling, and customer interaction. All Instructor-Led Training (ILT) content is updated and fresh. It is minimally formatted to allow rapid rebranding.

The content is pragmatic and evidence-based rather than theoretical. "Evidence-Based Training" connects the obvious diagnostic links between knowledge, skills, and strategy deficits to sales lost or stalled, matched with the skills and strategies taught, and the results obtained. Connect the dots to achieve the targeted results.

The knowledge, skills, and strategies are taught at the principles level and then personalized by each participant to what they sell during the learning activities. This process broadens the base of applicability across most industries in business-to-business sales and customer service settings.

Note: This process of finding a buyer may take some time, and so In the interim, we are rebranding our services to "SalesHelp with Dr. Robert DeGroot" to reflect how we are currently meeting our customers' needs. Sales Training International now represents the publishing brand for the Web-Based Training, Instructor-Led Training workbooks, and books/ebooks. The new owner can use the brands to meet their needs and goals.

Top 10 Reasons to Select SalesHelp with Dr. Robert DeGroot - What makes us different.

History of Sales Training International - From start to rapid growth, to adopting the virtual company business model, to current semi-retirement.

Intellectual Property Included this sale

8 standardized competency model diagnostic questionnaires, surveys, and checklists to select from to provide clear evidence of where training is needed and where it’s not needed. Test before you invest:

  • Sales Diagnostic Questionnaire (SDQ & Quick SDQ)
  • Competency Diagnostic Questionnaire (CDQ)
  • Sales Process Diagnostic Questionnaire (SPDQ)
  • Objection Free Selling Skills Survey – Objections you get to skills you need - Currently available online
  • Strategic Sales Plan Checklist – Featured in bestselling ebook and paperback book
  • Objections Diagnostic Checklist – Featured in bestselling ebook and paperback book
  • Customer Service Diagnostic Questionnaire (CSDQ)
  • Customer Service Skills Survey - Currently available online

46 Instructor-Led Training (ILT) updated courses/modules to rapidly create custom curriculums based on the results of the diagnostics – Evidence-Based Training:

  • 27 Sales courses/modules (All have trainer manuals)
  • 9 Sales Management courses/modules (All have trainer manuals)
  • 10 Customer Service courses/modules (All have trainer manuals)
  • All classroom materials have been updated where needed and redeveloped using minimal formatting to enable rapid rebranding and ready to sell.
  • The assets include a dozen two-day pre-constructed training courses. Some of the stand-lone modules are included in these courses.
  • The modules can be bolted together to rapidly create a custom curriculum based on the diagnostic needs analysis.

45 eLearning courses to provide personalized curriculums. All operate on our LMS, and 30 are SCORM conformant to operate on commercial Learning Management System (LMS):

  • 25 Sales courses (seventeen have best-selling ebooks – 14 are SCORM)
  • 10 Sales Management courses (two have best-selling ebooks – 6 are SCORM)
  • 10 Customer Service courses (six have best-selling ebooks – 10 are SCORM)
  • All courses use a highly interactive accelerated learning format
  • All SCORM courses are developed using Articulate Storyline 3
  • All Non-SCORM courses are design ready for Storyline or Captivate style software
  • Courses can be previewed by selecting the links from the WBT course listings in this site

40 ebooks including 25 Amazon Top 100 Best-sellers, to open doors and provide strong credibility. The enhanced customer confidence helps close sales:

  • Books/ebooks were developed from the Instructor-Led Training (ILT) courses
  • Ebooks and two paperback books (all updated 2018 – 2019)
  • 2 paperback books published in 2016 and 2018 include diagnostic checklists (ebook editions are best-sellers and still on the Amazon lists)
  • Objection Free Selling is now 59 months on the Amazon Top 100 Best Sellers list as of May 2020
  • A dozen or so books are on and off the lists and have been since 2012

Includes copyrights to all of the sales, sales management, and customer service books listed on this site except Psychology for Successful Selling (copyright held by publisher).

Registered Trademarks, Copyrights, & Domain Names:

  • All courses and unique course icons are Trademarked TM
  • All courses, books, and support materials are Copyrighted ©
  • Paperback books have copyrights filed with the United States Copyright Office
  • Domain Names included:

Five Web-Based Software Programs included at no additional cost:

  1. Sales Diagnostic Questionnaire (SDQ)
  2. Competency Diagnostic Questionnaire 360 (CDQ)
  3. Learning Management System - Non-SCORM
  4. Customer Relationship Management (CRM)
  5. Competitor Analysis Software System (CASS)

Select this link to view software descriptions.

Value Proposition

Buy all the Intellectual Property for $250,000 USD. Payable in five $50K payments over five years to the right buyers.

Perspective: One two-day class with 20 participants using the industry standard fee of $2,500 each = $50K.

Support, including customary training and consulting (plus expenses), will be provided by Dr. Robert DeGroot to ensure the transfer of knowledge is successful.

Descriptions of the IP are available throughout this website.

For additional information different methods the assets have been valued or a summary of the financial history, call or email Bob DeGroot: 281-367-5599 or

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© 2022, Robert P DeGroot